LEADZIPP WEB DESIGN OUTREACH TEMPLATES
======================================

Use these only after you verify the specific issue is still true. Replace every
bracketed field. Do not claim you audited anything you did not check, and follow
the outreach, privacy, and calling laws that apply to you and the recipient.


1. PERMISSION-BASED COLD EMAIL: NO WEBSITE LISTED
-------------------------------------------------
Subject: Quick question about [Business Name]

Hi [First Name or Business Name team],

I found [Business Name] while looking at [business type] companies in [area].
Your public listing did not show a website when I checked on [date].

If that is still current, would it be useful if I sent a one-page example of how
customers could view [service], see your work, and request a quote online?

No pressure—if you already have a site, send it over and I will update my notes.

[Your Name]
[Company]
[Contact details]
[Postal address and unsubscribe instructions where required]


2. SPECIFIC WEBSITE-GAP EMAIL
-----------------------------
Subject: One thing I noticed on [Business Name]'s site

Hi [First Name],

I was looking at [Business Name]'s website on [device] and noticed [specific,
verified issue]. That may make it harder for a visitor to [book/call/request a
quote], especially when they arrive from the map listing.

Would you like me to send a short screenshot with the change I would make first?

[Your Name]
[Company]
[Contact details]
[Postal address and unsubscribe instructions where required]


3. SHORT PHONE OPENER
---------------------
"Hi, is this a bad time? My name is [Name]. I found [Business Name] while
researching [category] companies in [area]. Your public listing did not show a
website when I checked today, and I wanted to confirm whether that is still
right before I send anything."

If yes:
"I build simple sites that help [category] businesses turn map visitors into
[calls/quote requests/bookings]. Would it be unreasonable for me to email a
one-page example?"

If no:
"Thanks for correcting me. What is the best web address? I will update my notes."


4. VOICEMAIL
------------
"Hi, this is [Name] from [Company]. I found [Business Name] while looking at
[category] businesses in [area], and I had one quick question about the website
shown on your public listing. My number is [phone]. Again, [Name] at [phone]."


5. FOLLOW-UP AFTER 3-5 BUSINESS DAYS
------------------------------------
Subject: Re: [original subject]

Hi [First Name],

One quick follow-up, then I will close the loop. The specific thing I noticed was
[verified issue], which can get in the way when a potential customer tries to
[desired action].

If improving that is on your list this quarter, I am happy to send the short
example. If not, no reply is needed.

[Your Name]
[Required contact and opt-out details]


6. SIMPLE QUALIFICATION NOTES
-----------------------------
Before contact, record:
- The exact issue and the date you verified it
- Why it matters to this business's customer
- The smallest useful next step you can offer
- The correct channel and any outreach restrictions

After contact, record:
- No response / replied / meeting / not a fit / follow up later
- The next action and date
- Any request not to be contacted, immediately and permanently


7. FIVE-DAY WORK RHYTHM
-----------------------
Monday: Verify five prospects and write one real observation for each.
Tuesday: Call the two with the clearest public gap.
Wednesday: Email the two where a visual example adds value.
Thursday: Send one useful follow-up, never a generic "just bumping this."
Friday: Update the tracker, honor opt-outs, and choose the next five only after
the first batch has a recorded outcome.